The Serpentine Galleries released and launched their mobile tours in 2016. The mobile tours aim to enhance the exhibition experience for users when they pay a visit to the galleries or the Pavilion. The product is accessible on site when users connect to the public Wi-Fi.<\/p>\n
Sarah conducted onsite user testing for the Serpentine Galleries’ mobile tours web app, surveying real attendees. The testing covered a spread of demographics as well as a range of the most widely used mobile devices. These results were compiled into a comprehensive usability report on the service and how it performs with the audience.<\/p>\n
The study focused on how users connect to the Wi-Fi, how they launch the tours, their typical journey and their experience of the navigation. Findings also gathered users’ thoughts and opinions of the content and product as a whole.<\/p>\n
The report unpacked each of these areas with dedicated areas of exploration and visualised the data gathered. Sarah proposed clear recommendations for improved functionality and content.<\/p>\n
Serpentine Galleries used this study to help steer their content priorities and future digital development.<\/p>\n","protected":false},"excerpt":{"rendered":"
The Serpentine Galleries released and launched their mobile tours in 2016. The mobile tours aim to enhance the exhibition experience for users when they pay a visit to the galleries or the Pavilion. The product is accessible on site when users connect to the public Wi-Fi. Sarah conducted onsite user testing for the Serpentine Galleries’…<\/p>\n","protected":false},"author":1,"featured_media":3922,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"portfolio_category":[],"portfolio_tag":[],"class_list":["post-2124","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/theearworm.com\/index.php?rest_route=\/wp\/v2\/portfolio\/2124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theearworm.com\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/theearworm.com\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/theearworm.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/theearworm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2124"}],"version-history":[{"count":12,"href":"https:\/\/theearworm.com\/index.php?rest_route=\/wp\/v2\/portfolio\/2124\/revisions"}],"predecessor-version":[{"id":3927,"href":"https:\/\/theearworm.com\/index.php?rest_route=\/wp\/v2\/portfolio\/2124\/revisions\/3927"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theearworm.com\/index.php?rest_route=\/wp\/v2\/media\/3922"}],"wp:attachment":[{"href":"https:\/\/theearworm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2124"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/theearworm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_category&post=2124"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/theearworm.com\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_tag&post=2124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}