Serpentine Galleries
A responsive home
Serpentine Galleries in London is known for its commitment to contemporary art and architecture.
Sarah worked with Unthinkable Digital and Platform 3 on developing a first class digital home for the galleries and their art programmes with a new responsive and striking design.
In 2014 Sarah conducted user testing for the Serpentine Galleries uncovering fundamental user needs that helped shape design and development ambitions.
During the second half of the year, Sarah led an iterative UX led project with Platform 3 and designer Alan Woo to implement user-centric recommendations to dramatically improve the site’s performance.
We transformed the website’s homepage to allow for full screen features as well as introduced more hierarchy of content, with a clear and simplified navigation that vastly improved the user experience.
Sarah devised UX recommendations based on conducting testing and qualitative research with real gallery attendees. Sarah project managed the extensive re-design process working closely with Serpentine Galleries, designer Alan Woo and Platform 3, who provided first-class technical development.
